The holidays are just around the corner, and that means consumers will be looking for the best places to spend their hard-earned money. The National Retail Federation forecasts a 3.9% increase in sales over last year to $602.1 billion in November and December. These projections are higher than the 10-year average holiday sales growth of 3.3%. Finally, we’re seeing the effects of a recovering economy! So how will your brand keep up?
It’s time get creative and put some weight behind your brand this holiday season. Here are a few important aspects keep in mind when developing your holiday sales strategy this year:
>Increase Mobile Advertising Spend
With a growing mobile economy reaching more than 90% of American adults, companies will find it crucial to integrate mobile advertising solutions into their overall advertising strategy. Brands that have already intelligently implemented mobile marketing strategies must start thinking of the appropriate mobile advertising channels to bulk up. Tracking the success of various mobile advertising services and understanding where the greatest ROIs are seen will help companies determine a proper increase in mobile ad spending for the holidays. With the projected increase in sales revenues during November and December, there’s no doubt that increasing ad spend as well as developing creative mobile marketing ideas to draw traffic will prove worthwhile and ultimately profitable.
>SMS to Online Sales
In utilizing mobile phone advertising during the holidays, companies will find it fruitful to launch SMS marketing campaigns that encourage online sales. In other words, using mass text messages that point to a mobile-optimized web site, via a text hyperlink, will be a great direct marketing tool. This is a sure way to quickly discover what text campaigns are converting at sufficient rates and thus grow such campaigns.
Optimize Your Mobile Website
Building on the previous point, and considering the holiday influx of visitors via text message marketing and mobile device searching, companies must develop a mobile version of their web site, designed with ease of use and conversions in mind. Keep the content on mobile sites limited, the buttons large, and the engagement or purchase process ultra simple. Customers should be able to understand what to do on the mobile site and how to do it within 30 seconds. Otherwise, you could lose their attention and risk losing their business.
This Holiday Season, get creative and get moving! There’s no time like now to begin developing and implementing mobile marketing strategies. Holiday sales are rampant and you must stand out among your competitors. So connect with your customer base through the most intimate and conversion-friendly process available: mobile advertising. ‘Tis the season to go mobile!