Now that most businesses are catching on to using Mobile Marketing as part of their growth strategy, it's become extremely difficult to stand out and avoid being lost in the crowd. If you're not careful about how to use this powerful tool, you can easily get left behind.
According to industry experts, mobile has long-suffered from the “promise of mobile” being far ahead of actual consumer impact. However, in the last three to six months, it has become a detriment for a brand or retailer not to have a mobile strategy.
To stand out, linking mobile marketing with actionable mobile commerce is key.
Many times, marketers worry about consumer engagement, as well as social media “Likes” then they do about anything else.
While that is still important, marketers also need to measure mobile and look at data to better understand who it is they are reaching.
But how do you stay ahead of the game?
With new technologies entering the space, including augmented reality and the much-anticipated Google Glass, marketers are seeing a lot of experimentation with more sophisticated forms of virtualization.
“While this is going to remain ‘in the lab’ during 2013, it’s certainly on the mind of forward thinking marketers and an impending next phase in the opportunity bucket,” said Shuli Lowy, marketing director.
“In the remainder of 2013 we are likely to continue to see more creative forms of mobile ad units as well as smoother ad experiences,” she said. “Marketers are aiming to transform the mobile ad experience into a more appealing and seamless experience.
Learn more and read the rest of this article at MobileMarketer.com!