What Are Short Codes? A Short Code is a special 5 or 6 digit phone number. It is a unique number to send text messages to. All major carriers recognize our short code, which 88202. Short codes are at the heart of SMS Marketing. More on that in a moment.
What Are Keywords? A Keyword is a short word (which may include numbers) that customers send as a text message to a short code. Tie short codes and Keywords together and you have the basis of an SMS Marketing campaign. A typical call to action would be: 'Text SAVER to 88202 to sign up for our VIP sale alert list.'
Want to learn more about SMS Marketing? Check the Frequently Asked Questions at TellMyCell.