Over at Mobile Marketer Dan Butcher has a great piece about the Denver Nuggets and the Colorado Avalanche, who share the Pepsi Center:
The Pepsi Center, as well as each of the three teams, will have its own dedicated SMS club: “Pepsi Center Mobile,” “Nuggets Mobile,” “Avalanche Mobile” and “Mammoth Mobile”.
Fans can join them via text message or online through a brief entry form.
A handful of messages will be blasted out to the opt-in participants each week and content will include breaking news, score updates and promotional offers.
Mobile promotions will also be shown on the video board at all home games. Potential concepts include:
Mascot Scenario – The team mascot will be presented in a humorous situation and fans will be able to choose how the scenario plays out by voting on what happens next.
Song of the Game – Fans vote as to what song should be played during an upcoming break.
Fan Battle – Two fans will be featured on the video board dancing while the remaining fans in-arena can vote, in real time, on who they think should win the dance-off.
Hidden Object – An object will be hidden and placed under three basketballs. It is then scrambled and rearranged before finally settling in place and fans have the opportunity to vote via text message on which basketball holds the object.
MVP of the Game – A simple SMS voting format pits three players against each other while fans help decide who was most valuable to the outcome of the game by texting a keyword to a short code.
For each of the above, content and voting results are displayed in real time on the video board, thus providing an interactive atmosphere for the fans.
Read the whole thing @ Mobile Marketer.
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