If anyone doubts that smartphones are the future of mobile in the United States, consider this:
In this month's report, AdMob compares February 2009 with February 2010 in the three categories of mobile devices it serves. The bottom line:
- Smartphones (like the iPhone): Up 193% year over year in absolute terms as their share of AdMob's traffic in an expanding market grew from 35% to 48%
- Feature phones (like most Samsung, Nokia and LG phones): Up 31% in absolute terms as the mobile Internet space expanded. But their share of AdMob's traffic fell from 58% to 35%
- Mobile Internet devices (chiefly the iPod touch, but also connected game systems like the Sony PSP and Nintendo DSi): Up 403% in absolute terms as their traffic share grew from about 7% to 17%.
Check this graph out:
Read more @ Fortune Brainstorm Tech.