STAT: Smartphone Traffic Is Up 193% In A Year

03/25/2010

If anyone doubts that smartphones are the future of mobile in the United States, consider this:

In this month's report, AdMob compares February 2009 with February 2010 in the three categories of mobile devices it serves. The bottom line:

Smartphones (like the iPhone): Up 193% year over year in absolute terms as their share of AdMob's traffic in an expanding market grew from 35% to 48%
Feature phones (like most Samsung, Nokia and LG phones): Up 31% in absolute terms as the mobile Internet space expanded. But their share of AdMob's traffic fell from 58% to 35%
Mobile Internet devices (chiefly the iPod touch, but also connected game systems like the Sony PSP and Nintendo DSi): Up 403% in absolute terms as their traffic share grew from about 7% to 17%.

Check this graph out:

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