Mobile Marketer reports on the results of a recent survey by ChaCha - teens and young adults were asked how they like to communicate. If you're relying on email, well, you're in big trouble:
The company polled about 1,500 teens and young adults on their favorite way to communicate. Sixty-eight percent responded that they prefer SMS, as opposed to 10 percent who chose mobile calls, 9 percent who opted for Facebook, 3 percent selected instant messaging and 0.3 percent liked email.
If you haven't launched your first SMS marketing campaign, maybe now would be a good team to learn a bit more :)
Read more about the study @ Mobile Marketer.