JCPenney's New Marketing Technique

JCPenney is embracing new technological trends with their "New Look. New Year. Who Knew!" back-to-school campaign. They created an iPhone  application which allows teens to upload their own looks and to vote on their favorite outfits. For those teens without iPhones, they can opt to receive text messages which allows them to view the newest styles from the tip of their fingers.

“Through our mobile marketing initiatives, we able to reach teens where they are and provide them exciting, media-rich, interactive content that allows them to explore and discover the JCPenney brand,” said Kate Coultas, a spokeswoman at JCPenney

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