The number of Americans with smartphones is growing - quickly - but don't confuse what the marketplace will look like in a couple of years with its current state. If you're thinking about launching a mobile marketing campaign only SMS can deliver 100% of consumers.
A whopping 60.7 million people in the U.S. owned smartphones during the three months ending in October, up 14 percent from the preceding three month period, representing one out of every four mobile subscribers.
And if you're thinking about building an iPhone app, make sure to consider the data:
RIM was the leading mobile smartphone platform in the U.S. with 35.8 percent share of U.S. smartphone subscribers, followed by Apple with 24.6 percent share (up 0.8 percentage points).
Google Android saw another month of strong growth, rising 6.5 percentage points to capture 23.5 percent of smartphone subscribers.