Mobile marketing is about more than just text messaging - and Mashable has rounded up five campaigns that cover the spectrum from mobile search to augmented reality. Yes, augmented reality:
For the uninitiated, Google Goggles is a technology from the search giant that uses smartphone cameras to read signs as well as recognize landmarks and icons. The marketing potential of the technology seemed obvious, so last year Google launched a pilot program with Buick, Disney, Diageo, Delta Airlines and T-Mobile using Google Goggles to translate advertising messages.
Here’s how it worked: The advertisers produced ads with images that could be recognized by Google Goggles. For instance, a Buick print ad could, when photographed, lead to a dedicated website, a la a QR code. Michael Slinger, director of mobile ads for the Americas at Google, says he’s still analyzing the results from those campaigns, which launched late last year. “We’re continuing to assess the data, and we’re basically figuring out what the next stage in our beta is,” says Slinger.