QR Codes seem to popping up everywhere lately...but should they be slapped up just anywhere?
The placement of QR codes is very important. It is very easy to create a disastrous QR campaign just by selecting the wrong location, per web2mobile.
For example, placing QR codes on billboards is highly ineffective since consumers cannot reach or scan the QR code.
In addition, brands should monitor the mobile reception of the area in which they plan to place an out-of-home QR code ad. Using this mind-frame, subway ads would be a poor placement for QR codes.
Also, QR codes should not be implemented until a brand has a mobile-optimized site.
Leading consumers to a non-optimized site can cause frustration and lead to a bad brand experience.
As New Yorkers we know all about QR Codes on subway ads.