2011 was a big year for the mobile marketing industry, and if investments made in 2011 pan out, expect an even bigger 2012:
Venture capital investments in mobile marketing and advertising grew from $128 million in 2010 to $592 million in 2011, according to a new report from research investment bank Rutberg & Co. Investment levels in mobile commerce and payments companies was also up significantly, growing from $276 million to $558 million during the same period.
Overall, venture capitalists invested $6.3 billion in mobile in 2011, up from $4.5 billion in 2010. The Venture Capital in Mobile 2011 Review report found that investment in mobile by venture capitalists as a percentage of overall technology venture capital grew from 30.4 percent in 2010 to 42.4 percent in 2011.
“The numbers are tremendous,” said Rajeev Chand, managing director and head of research at Rutberg & Co., San Francisco. “Mobile is quickly becoming ubiquitous.