Marriot's Courtyard hotels recently upgraded their 'virtual concierges' to display QR Codes. We have mixed feelings about the usefulness of QR Codes, but this is a case where they make perfect sense:
The hotel chain has been renovating its lobbies as part of a strategy to better meet the needs of business travelers. The new lobbies feature 55-inch LCD touch screens showcasing information about local restaurants and other attractions that can be saved to a guest’s phone by scanning a QR code.
“QR codes allow Courtyard to better serve its busy on-the-go guests,” said Janis Milham, vice president and global brand manager at Courtyard by Marriott, Blacksburg, VA. “Instead of having to get paper and pencil, it can download automatically onto their mobile devices and they can have it handy for future visits.
So how does it work?
The new touch screens are called the GoBoard, which guests can navigate to find restaurants, see current weather and local news as well as to download information to their smartphones.
Guests who approach the GoBoard will see several different tabs, including news, money and sports.
In the right hand corner, there is an area for local attractions such as restaurants and points of interest.
Guests can click on restaurants and the names of the restaurants pop up. When users touch the one they want, the contact information shows up with directions and a QR code.
By holding their phone up to the QR code, the information is downloaded to the guest’s phone.