According to MobileMarketer.com, the concept of dayparting, where marketers strategically time their messages to be sent througout the day, is finally starting to catch on. But those who don't leverage it correctly may be missing out.
“Mobile marketers are beginning to understand how to take advantage of dayparting, but they’re not fully there yet,” one marketer says. “Some of that stems from the fact that a deeper analysis of the data is needed to present the correct message at the correct time.
“If you don’t know who is interacting or what message is resonating at what time, you can’t fine-tune your marketing around dayparts.”
But it's not just about sending messages at the right time that makes dayparting successful.
Another consideration to keep in mind is the audience being targeted.
For example, teens are most likely not going to be awake at 6 a.m. during the summer. Or, for a happy hour effort, targeting those over 21 years old is important.
Read more about how to effectively use the dayparting strategy at MobileMarketer.com!