In case you could use a reminder as to why mobile marketing and SMS are a necessity for your business, the folks over at Venture Beat recently wrote an article explaining just that.
Today, texting is everywhere and everything to consumers According to the CTIA, 2.27 trillion text messages are sent every year, in the US alone, which is 6.3 billion per day or about 20 text messages per person every day.
That isn't to say that SMS is the only form of mobile marketing that should be paid attention to, but it's definitely a major player. Savvy mobile marketers know that it's best to keep a balanced portfolio when it comes to your marketing efforts.
When used in tandem with SMS, marketers can effectively reach their target audience, engaging with a robust, multi-channel communication stream. We’re all familiar with the pros of email, but when you take a step back and look at what SMS based programs can offer, you’ll see the huge opportunity that your brand is missing by not embracing SMS.
Read about the 5 reasons SMS is one of the most important features of your mobile marketing portfolio at VentureBeat.com!