The holidays are just around the corner, and that means consumers will be looking for the best places to spend their hard-earned money. The National Retail Federation forecasts a 3.9% increase in sales over last year to $602.1 billion in November and December. These projections are higher than the 10-year average holiday sales growth of 3.3%. Finally, we’re seeing the effects of a recovering economy! So how will your brand keep up?
It’s time to pack a branding punch this holiday season. Here are a few important aspects things to keep in mind...
Grow Your Mobile Advertising Spend
The mobile economy's reach now extends to more than 90% of American adults. It's therefore crucial to integrate your mobile advertising solutions into your overall marketing strategy. Think about the most appropriate mobile advertising channels to focus on. Track the success of services to determine where the greatest ROIs are coming from. With the projected increase in sales revenues during November and December, there can be little doubt that increasing your ad spend will prove worthwhile and ultimately profitable.
SMS to Encourage Online Sales
In using mobile phone advertising during the holidays, companies will find it beneficial to conduct SMS campaigns that encourage online sales. Send mass text messages that point, via a hyperlink, to a mobile-optimized web site. This is a surefire way to discover what text campaigns are converting. Then you can concentrate on growing those campaigns and worry less about the rest.
Optimize Your Website for Mobile
During the holiday season, companies must develop a fully optimized mobile version of their site. It should be designed with ease of use and maximum conversions in mind. Keep text and picture content limited, the buttons large and easy-to-spot (and hit), and make sure the engagement and purchase processes are ultra simple. Within 30 seconds, customers should be able to understand what to do on the mobile site. If it takes longer than that, you risk losing their business.
So there you have it. This Holiday Season, get creative and get moving! Holiday sales are rampant and you must stand out from the crowd. So, connect with your customer base through the most intimate and conversion-friendly process available: mobile advertising. ‘Tis the season to go mobile!