With 2014 in full swing and the January consumer slump at an end, retailers are looking for new marketing strategies that will give them the edge. Clearly, mobile marketing is becoming the most important feather in the cap of any forward-thinking business. But not everyone has caught on - which gives you the perfect opportunity to steal a march on competitors with a fully-fledged, rounded mobile strategy.
If you’re fairly new to the mobile game, take a look at our top three tips for easy-to-implement campaigns that won’t break the bank:
The mobile economy is growing, fast. More than 90% of American adults are at the other end of a cellphone, with half of those using a smartphone. Mobile solutions must be incorporated into existing strategies if marketers want to stay ahead of the game. If you already took a tentative step towards it in 2013, increase your spend this year and see how it pays off. Mobile tactics are much easier to track, so you can keep closer tabs on which ad channels are the most effective.
Use SMS to Online
A good text campaign should form one part of a holistic, synergistic marketing package. Use mass texts to point people towards mobile-optimized websites via hyperlinks. It’s a surefire way to quickly discover which campaigns are converting and which aren’t. Within three months, you’ll have enough data to ascertain which channels are worth increasing your spend on, and which can be dropped altogether.
Optimize Your Site
If you’re encouraging more smartphone transactions, it’s crucial that your website is mobile-friendly. That means easy-to-use on a small screen - without scrolling - and clearly visible links and click-to-call phone numbers. Users should be able to see what they need to do within 30 seconds, otherwise you’ll lose their attention - and business. If you can develop an app that can be used instead of your regular website, all the better.