SMS marketing is an easy, cost-effective method of driving business to your online or brick-and-mortar store, no matter how “small” the store is. While smaller, independent businesses are often eclipsed by major retailers, especially during the holiday season, SMS marketing makes it simple to send exclusive deals, sales alerts, promotions and coupons directly to all customers, all at once. Group SMS gives smaller retailers a leg up on their competition, as one of the reasons to patronize small businesses is the personal service that comes with it. So don’t be deterred or feel overshadowed by larger retail chains, and remember that your business also has something to offer.
While retail giants might use television and newspaper advertisements to announce big sales, a group SMS campaign allows small businesses to send store information and special deals directly to customers. Send alerts about extended store hours, new holiday products, exclusive deals and coupons, and promo codes. Reach targeted demographics by segmenting your text lists, rather than advertising to consumers who aren’t even local.
Creating more personalized SMS campaigns is arguably one of the best marketing strategies for small enterprises to implement. Anticipate and address customer needs, and remember to “keep it exclusive.” Create a VIP feel in your text campaigns in order to remind customers why it’s so important to be a part of your communication lists. In addition to keeping your campaign exclusive and highly useful, remember to “get festive” as well. Thanksgiving and Black Friday mark the beginning of the holiday season, a time of peace and goodwill. So again, ensure your message is on the personal side, and reads as part of a conversation—this is what attracted many customers to your business initially. So keep it up!
The Time is Right
Now is the time to execute a mobile marketing strategy if you haven’t already. The holiday shopping season may be a seemingly unending shower of advertisements, but don’t be intimidated. An affordable option beneficial to practically every business in existence, the power of SMS enhances the holiday season and extends well into the new year. You’ll likely have a whole new list of consumers added to your database, and may alert them to sales, promotions, contests, special coupons and more throughout the year. With a little creativity and the power of SMS, you might be amazed at how many more satisfied customers you have when Black Friday rolls around next season.