It’s the same old story every January in gyms and fitness centers around the country: a high sign-up rate starts the year off, then membership declines steadily as the months progress. For four out of five Americans with a gym membership, those lofty New Year’s resolutions are just that—good intentions that never come to pass.
A solid membership standing is challenging for any fitness center. However, mobile marketing for gyms is playing a substantial role in transforming what the fitness world calls the “New Year’s Bump” into actual brand loyalty and fitness accountability.
So how does text messaging marketing benefit gyms? Check out a few of our favorite ideas:
Personalized Workout Plans
Any quality fitness regimen requires adjusting as time goes on, since the person is losing weight and gaining strength. Additionally, many respond well to morning workout reminders, including what it entails, and duration of regimens. As a trainer, you’ll want to determine a long-term strategy with a member and schedule daily texts that go out right before their workout begins. Motivational texts sent halfway through the workout also help.
New gym members are often concerned about working out during the fitness center’s busiest times, whether self-conscious about weight or simply wanting more personal attention. Regulars also like to know how busy the gym is, so sending mass alerts during “quiet hours” is a great way to ensure members are clinking those dumbbells.
Creating a nutritious, varied diet plan for yourself isn’t difficult, but staying on said plan often is. It’s even challenging for some to remember when and when not to eat. Scheduled SMS messages are therefore very helpful, as messages can feature recipes, nutritional information, shopping lists...all of which go out at particular times.
Using SMS to issue class schedules is another highly-effective marketing practice for gyms. Texting about different instructors and cancelled classes helps reduce client irritation, and sending information about what classes are happening when significantly increases participation.
Text messaging is an excellent way to let clients know about promotions, discounts, and incentive programs. For example, create a referral incentive and reward clients for bringing in friends.
These are just some of the text message marketing ideas that lend themselves to gym owners and personal trainers. Try out a few and see if you don’t notice a positive difference in attendance.