Interested in “greening” your business? There’s plenty you can do, all of which help the planet, reduce business costs, and make your brand look fantastic. Check out a few of the many ways you can turn your business green today:
Use Recycled Paper
Whether printing flyers, brochures, other promotional materials, important documents, etc., use recycled paper. About the same price as regular paper, recycled paper is available through numerous online printing companies and offers a fantastic option for emphasizing your brand’s eco-friendliness.
Buying local is big among those who go green, and those who simply want to support their community. Promote and use the services of local vendors, which helps both them and you. Ensure clients know you buy from local companies, which also minimizes the amount of gas your company uses, and therefore reduces carbon emissions. If your business is food-related, buy from local farmers and use the “Buy Fresh, Buy Local” farmers’ market cross-promotion tactic.
Work With Fuel-Efficient Vehicles
If your business requires a lot vehicle time, use fuel-efficient options only. This saves you money and once again significantly reduces the amount of carbon emissions your company puts out. Think hybrid and FlexFuel vehicles for deliveries, sales, and service cars, and make a wonderful impression on clients and partners.
Promote Eco-Friendly Selling Points
Promote any and all eco-friendly aspects of your business. For example, a carpet cleaning business that uses organic cleaning materials is something to emphasize, as is a lawn care company that relies on natural pest control methods. Use key phrases that apply in marketing materials and other related content, such as “sustainable product,” “low-energy solution,” “chemical-free,” “low emissions,” “non-toxic ingredients,” and “recycled materials.”
Go For Online Marketing
A great way to “go paperless,” online or e-marketing is much more eco-friendly than print or direct mail marketing. Online banners are low-cost alternatives to actual banners, while social media serves as a highly cost-effective advertising tool. Text and web coupons and codes work as well.
Brand With Green Logos
Yet another way to demonstrate your dedication to all things green? Using a green logo or insignia. Promote it on your website and social media platforms, and in marketing materials, signage, business cards, vehicle graphics, and packaging.
Donate to Environmental Charities
Finally, it also boosts your eco-friendly image to donate to green charities or note that a portion of your profits go to one or more environmental causes.
Try these and other eco-friendly tactics that showcase your company’s commitment to maintaining a beautifully-green world.