Law firms, as well as other businesses, should be using SMS marketing to their advantage. Also known as text message marketing, SMS marketing is a marketing service that uses an opt-in service for potential clients that might be interested in using your law services to receive text messages right on their smart phones.
SMS text messages enable you to send anything you want your clients to know about. They should always include a call to action to prompt clients to contact your form.
Why Should Your Law Firm Use SMS Marketing?
- There are more than six billion mobile subscribers worldwide
- Consumers are looking at their mobile devices at any time of the day
- More than half of U.S. mobile spending is local
- More than 4.1 billion texts messages are sent every day in the United States alone
- 86 percent of consumers will read a text within five seconds of receiving it
- 30 percent of consumers will interact with a brand via text
How SMS Can Benefit Your Law Firm
Text message marketing has the ability to greatly benefit both well-established and smaller firms. Many lawyers choose to utilize this service to generate leads, meaning a new way to garner potential clients. If you have something valuable to offer them, such as a free consultation or percentage off of their bills, many clients will subscribe to your list.
SMS marketing can not only be used to gain new clients, but can also keep clients who are already on your roster informed and engaged. You can go paperless and use this form of communication to deliver appointment notices, send bill due dates, and much more. Be sure that you get permission from existing clients before you send these messages.
How to Use SMS Marketing Effectively to Increase ROI
Ensure that you have permission. Never randomly send out text messages to individuals who have not indicated interest in your services. Ensure that they have opted into your system.
Utilize mobile keywords. You can do this for each practice that you offer. For example, “Text Bankruptcy to 91000” for information on the bankruptcy services that you offer. With this strategy, you can segment your leads based off your clients’ interests and ensure that you send the right messages to the right audiences every time.
Keep them clear and concise. In order to get quality leads, you need to keep your text messages clear and concise. This ensures clients will look at them. Get to the point quickly and keep messages short enough to gain interest. More information can be obtained if they act on your call to action to find out what else you are offering.
Use the beauty of timing. Time is of the essence when using SMS marketing. Ensure you start sending the texts after you make contact through another channel and always follow up when you get a response.
Lawyers can utilize SMS messaging to their advantage, not only to gain new clients, but to keep in touch with existing ones as well.