In this age of cute, where furry critters get more YouTube views than Taylor Swift, you’d be crazy to let the potential of Groundhog Day marketing pass you by. It may not be as big a retail holiday as Christmas or Valentine’s Day, but Punxsutawney Phil can help you reach out to wider audience with some creative promotions.
From promo offers to engaging with your audience on social media here are a few mobile marketing ideas to help you make the most of this fun annual event.
Six more weeks of winter? Ask your fans
Find out what your audience thinks. Will Phil see his own shadow? Is summer on the way or are we in for six more weeks of winter? Get your customers in on the action and, across your social media channels, encourage them to make their own predictions. Offer up a reward for a winner chosen from among the correct guesses to give respondents a reason to get involved with the fun.
Groundhog Day discounts and giveaways
One of the simplest, low-stress Groundhog Day marketing moves is to simply promote a site-wide discount for 1-day only (Groundhog Day, of course). Just require a coupon in order to be eligible. You’re free to get as creative as you want with your one-off offers, but you could try free shipping, discounts on purchases above a certain value, or giveaways of plush groundhogs with purchases.
The gif that keeps on giving
Groundhog Day gives you a great opportunity to harness the power of cute. Create a funny animated gif to liven up emails, facebook posts, MMS messages and Tweets. Whatever Groundhog Day-themed offers you want to promote, using animated photos or illustrations of these cute little animals is a surefire way to catch your audience’s attention and encourage more clicks and shares.
Winter and Spring-themed specials
Think big and you can base product or service promos on Phil’s prediction. If it’s six weeks of winter, it gives you the chance to offer a special discount on winter items - from sweaters to snow tyres depending on your business. If Phil welcomes in the spring, you can too with special offers on new season items or services - from gardening to spring season cuisine.
Groundhog Day only rolls around once a year, but it’s a great opportunity to get really creative with your mobile marketing ideas. Have a brainstorming session and don’t be afraid to think outside the box on this one - it’s a weird and wacky event, and your marketing can be too.