Beauty is a competitive business, and attracting and retaining clients is key to every salon’s success. Text message marketing is a great way to turn heads and attract clients without having to turn your marketing budget upside down.
Simple, low cost and versatile, SMS marketing is also one of the most effective marketing tools out there. With 90% of American adults owning an SMS-enabled mobile, and text messages read more readily than emails and social media posts,
Here are some of the ways that SMS marketing for beauty salons can add some va-va-voom to your business.
More bang for your buck
Running a beauty salon means long hours and working weekends, so when you put your time and effort into marketing you want it to pay off.
With an email, you can see from the subject heading whether it’s one to open or one to trash. That’s why email has a weak open rate of 28-33%. Text messages on the other hand? They boast an open rate of 99%. They’re direct, they’re short, and they’re more likely to be read, so make the most of it.
No more no-shows
One of the most effective ways that SMS marketing for beauty salons can increase efficiency and cut your costs is via appointment reminders. Missed appointments means missed revenue for you. A simple text reminder to clients ahead of their appointment time reduces the number of no-shows. It also provides a convenient and quick way for your clients to let you know if they can no longer keep the appointment or want to reschedule.
Boost your competitive edge
SMS marketing creates a more level playing field between large, name brand salons and smaller salons. While you might not have the marketing budget for expensive graphics and billboard ads, texts allow you to reach just as many potential clients and create personalized marketing that’s just as good, if not better, than the big boys.
High impact engagement
Texts beat email hands down when it comes to open rate, but they also boast an impressively high engagement rate.
- SMS has eight times the engagement rate of email
That means people are more likely to take action after reading a text than they are after reading an email. For your business, that means you can actually target fewer people with your marketing while still having the same number of leads converting to sales. While widening the reach of your SMS campaigns means a bigger boost to client numbers.