The Mobile Marketing Blog - TellMyCell

Is Google Bringing A Digital Newsstand To Android?

As we we get ready for CES, 4G deployments, and perhaps the long awaited CDMA (Verizon/Sprint) iPhones, intomobile reports on an interesting development in the Android end of the mobile universe:

The Google newsstand will allow those using Android phones and tablets to purchase digital magazines and newspapers all from one place. People familiar with the matter said that Big G has approached publishers like Time Warner, Condé Nast and Hearst Corp for their upcoming service. It’s rumored that Google could be willing to take a smaller percentage of every purchase, and may give users’ behavioral data to the publishers to help with marketing campaigns.

Although its become conventional wisdom that iPad magazines haven't worked out as well as hoped, Mashable recently took a second look at the data:

When you compare digital sales to print newsstand sales, however, it becomes clear that digital sales numbers aren’t nearly as poor as they first appear. In fact, after an initial spike, the sales performance of issues on the iPad and iPhone roughly correlate their performance on the newsstand (note that except for Wired, sales data is relative):

Head over to Mashable for a thorough analysis.

300,000 Thousand iOS Apps And Counting (Infographic)

Who doesn't love a good infographic? Mobile App 'Discovery Engine' App Of The Day has put together a gigantic infographic reporting the state of the iOS app ecosystem as it stands at the end of 2010.

Don't Forget SMS - 75% Of Americans Still Don't Own A Smartphone!

The number of Americans with smartphones is growing - quickly - but don't confuse what the marketplace will look like in a couple of years with its current state. If you're thinking about launching a mobile marketing campaign only SMS can deliver 100% of consumers.

A whopping 60.7 million people in the U.S. owned smartphones during the three months ending in October, up 14 percent from the preceding three month period, representing one out of every four mobile subscribers.

And if you're thinking about building an iPhone app, make sure to consider the data:

RIM was the leading mobile smartphone platform in the U.S. with 35.8 percent share of U.S. smartphone subscribers, followed by Apple with 24.6 percent share (up 0.8 percentage points).

Google Android saw another month of strong growth, rising 6.5 percentage points to capture 23.5 percent of smartphone subscribers.

Read more at Mobile Marketer.

Learn more about marketing with text messages at TellMyCell.

Smartphone Apps Will Change The Way You Drive

Apps have already changed the way we user our mobile phones. Up next? The way we drive:

Smartphone apps connected to electric vehicles will let us track charging levels and control certain vehicle functions. And when it comes to the in-car experience, our cars will be able to communicate with our mobile devices effectively thanks to built-in software and apps.

VentureBeat has put together a list of five apps already out there. Our favorite?

Nissan’s Leaf iPhone App: Nissan is gearing up to unleash the Leaf— the first mass-produced, all-electric car — in a handful of states in the US this December, and the company is also releasing an iPhone application alongside it. The application will let Leaf owners remotely view the battery life left on their car, as well as the time required and approximate cost to recharge it.

Owners will also be able to remotely detect the internal temperature of their Leaf, as well as turn on heat or air-conditioning. The functionality is no different from a typical remote starter, but the added temperature reading information could help you decide if it’s worth spending the extra juice to pre-heat, or pre-cool, your Leaf.

Check out the entire list of apps now.