The Mobile Marketing Blog - TellMyCell

Don't Place A QR Code On A Billboard If You Expect People To Scan It

QR Codes seem to popping up everywhere lately...but should they be slapped up just anywhere?

The placement of QR codes is very important. It is very easy to create a disastrous QR campaign just by selecting the wrong location, per web2mobile.

For example, placing QR codes on billboards is highly ineffective since consumers cannot reach or scan the QR code.

In addition, brands should monitor the mobile reception of the area in which they plan to place an out-of-home QR code ad. Using this mind-frame, subway ads would be a poor placement for QR codes.

Also, QR codes should not be implemented until a brand has a mobile-optimized site.

Leading consumers to a non-optimized site can cause frustration and lead to a bad brand experience.

As New Yorkers we know all about QR Codes on subway ads.

Read more about Mobile Marketer's Luxury Daily.

Groupon's Incredible Mobile Powered Hong Kong Hamburger Deal

We all know just how succesfull Groupon is - after all, they just raised another billion dollars. What you might not know is how aggresive they are getting with their mobile efforts:

In what’s nothing short of an amazing campaign, Groupon announced recently that a recent Groupon for a fast food restaurant in Hong Kong helped sell over 70,000 hamburgers in less than 72 hours — 40,000 of which were sold in the first 24 hours following the initial offer.

The restaurant is called “Triple O’s,” and the original offer was this: "spend $25 on food and drink and get another $25 for free.”  The offer was facilitated almost completely via mobile redemption and was so successful that it now resides at the top of Groupon’s worldwide performance charts for “F&B Restaurant Coupons.”

Read more at Mobile Marketing Watch.

Verizon, AT&T & T-Mobile Are Launching Isis Near Field Payment Solution

Three of the largest wireless carriers in the United States have teamed up to turn your mobile phone into a wallet. We know you've probably heard that before, but the promise of NFC - Near Field Communications - might just make Isis a reality:

Rival carriers Verizon Wireless, AT&T and T-Mobile will be working together to create a “national commerce network that aims to fundamentally transform how people shop, pay and save,” the three announced Nov. 16.

The venture, called Isis, relies on smartphones and NFC (near-field communications), which uses short-range, high-frequency wireless technology to pass encrypted information between devices. In countries such as Japan, consumers have used such a service—which essentially turns one’s smartphone into a wallet—for several years now.

Michael Abbott, formerly with GE Capital, has been tapped to lead Isis, which is expected to roll out its service to “key geographic markets” over the next 18 months.

“Our mobile commerce network, through relationships with merchants, will provide an enhanced, more convenient, more personalized shopping experience for consumers,” Abbott said in a statement. “While mobile payments will be at the core of our offering, it is only the start. We plan to create a mobile wallet that ultimately eliminates the need for consumers to carry cash, credit and debit cards, reward cards, coupons, tickets and transit passes.”

Read more @ eWeek