The Mobile Marketing Blog - TellMyCell

New Trends Due To The Popularity Of The Mobile Phone

In recent polls, people have said that they would rather lose their wallets than their mobile phones. And now, with numerous smart phones on the market, people can do just about anything with the click of a few buttons. Here are some new growing trends due to the popularity of mobile phones.

1-Bargain Hunting: “Bargain hunting has become extremely popular with apps like RedLaser that allow users to scan product bar codes and discover its various prices at different retailers.”
2-Mobile Ticketing: “Mobile ticketing transactions are expected to exceed $100 billion world wide by 2012, according to a study released this month by Juniper Research.”
3-Marketing: “Text message marketing, where customers opt-in to receive news about deals or offer coupons, has been a widely adopted practice as it’s a direct way to engage with consumers that has a high likelihood of being read.”

Want to learn about more mobile trends? Read the entire article here.

To learn about mobile marketing, visit TellMyCell.

New Service Could Revolutionize The Way Indians Use Their Mobile Phones

Tens of millions of Indian mobile-phone users can gain access to the web by a new service developed by Hewlett-Packard's research division. This would give all of the people who are not fortunate enough to own computers the opportunity to search the internet.

“HP Labs' SiteOnMobile allows access to the internet using only SMS text messages and voice commands – potentially opening it to India's 600 million users of mostly low-end mobile phones. By issuing commands to so-called TaskLets – the servers of which are based in the cloud – users can perform tasks such as checking the status of an order, requesting a quotation or booking a doctor's appointment. "In countries like India and Africa, where as a business owner I have a website but the folks that have the PCs are the only ones that can access my website – now I can generate more business for myself with a bigger mobile market," adds a small business owner from India.

Read the entire article here.

JCPenney's New Marketing Technique

JCPenney is embracing new technological trends with their "New Look. New Year. Who Knew!" back-to-school campaign. They created an iPhone  application which allows teens to upload their own looks and to vote on their favorite outfits. For those teens without iPhones, they can opt to receive text messages which allows them to view the newest styles from the tip of their fingers.

“Through our mobile marketing initiatives, we able to reach teens where they are and provide them exciting, media-rich, interactive content that allows them to explore and discover the JCPenney brand,” said Kate Coultas, a spokeswoman at JCPenney

To learn more about this new marketing approach click here

Want to learn more about mobile marketing for retail? Visit TellMyCell

Are These The Features We'll See in iPhone OS 4.0?

Aside from the widely expected tablet, will Apple be dropping iPhone OS 4.0 at their big event on January 27th?

• Multi-touch gestures are being incorporated throughout the OS
• There will be a “few new ways” to run applications in the background.
• Plenty of UI changes were put in place to make using the OS more efficient.
• Sadly, the rumor indicates iPhone OS 4.0 will be iPhone 3G/3GS only. iPhone 1 owners, it’s time to retire your piece.
• “Brand new syncing” capabilities for the calendar/contacts system.

Head over to MobileCrunch for more.