We built TellMyCell to allow businesses to deploy cost effective, enterprise class SMS marketing campaigns. We know how well SMS text message marketing campaigns work; we're glad to see that the Mobile Marketing Association (MMA) agrees:
SMS is one of the oldest wireless technologies still in use, and for good reason: It is nearly ubiquitous in terms of device and network support, enjoys wide consumer awareness across all demographics and is relatively inexpensive for consumers, brands and marketers.
All of those benefits make SMS a highly effective way for a mobile marketing campaign to reach the mass market – far more than, say, smartphone applications, which have a rapidly growing yet still small addressable market.
That is why in 2010, SMS increasingly will serve as the glue that cements multichannel campaigns.
More campaigns that span print, direct mail, digital signage and broadcast will use SMS to enable calls-to-action, e-coupons and metrics such as the number of people who view an advertisement.
Learn more about SMS marketing at TellMyCell.
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