Today we're starting a new series, SMS Marketing Q&As. This is the first post.
TellMyCell has been powering SMS marketing campaigns for over six years - and over those years we've been asked hundreds of questions. We recently updated out website with a new set of Frequently Asked Questions, which is a great resource if you want to learn the basics of text messaging and mobile marketing. What we're going to do in our new Q&A series is go a little deeper. So, with that out of the way, let's get to it.
First let's address the definition of a text blast. A text blast is synonym for a mass text message. What's a mass text message? A single text message that your company or organization sends out to a list of contacts - 10 people, 10,000 people, or in the case of The Obama Campaign's VP announcement, about 3 million people.
A mass text message or a bulk text message is the common way of referring to such a message...so where did the term text blast come from? That's a question for a linguistics expert, but we're pretty sure that the phrase originated among email marketers who are in the business of sending out email blasts.
So, back the question...How Do I Send A Text Blast? There are two ways to send a text blast. If you've got an unlimited text messaging plan, a phone with a massive list of contacts (which supports sending text messages to multiple recipients, and a whole lot of patience, you could send out the message using your phone. If you're sending your text message to ten people who are personal contacts, this approach might make sense. For an SMS Marketing campaign this just isn't going to work. This is where an SMS marketing platform that provides text blasting services excels.
Sending a Text Blast using an SMS Marketing service such as TellMyCell is fast, simple, and affordable. Here's how it works:
- Sign up for an account. You can pay as you go, or you can choose a monthly plan.
- Choose your recipients. Got a list of opted-in contacts? Upload them. Otherwise we offer a full set of tools to build up your list of contacts.
- Type your message - not on your mobile phone, but using our simple web interface.
- Click Send.
Your message will be delivered to all of your contacts within minutes. If your contacts respond, we'll automatically deliver them to your account Inbox, or if you like we can forward them to your email or mobile phone.
So let's review:
- A text blast is a text message sent to multiple recipients.
- You can send a text blast using TellMyCell's easy, affordable SMS marketing platform.
- You'll save time and money, using our web-based interface.
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