Mobile Marketer reports on the results of a recent survey by ChaCha - teens and young adults were asked how they like to communicate. If you're relying on email, well, you're in big trouble:
The company polled about 1,500 teens and young adults on their favorite way to communicate. Sixty-eight percent responded that they prefer SMS, as opposed to 10 percent who chose mobile calls, 9 percent who opted for Facebook, 3 percent selected instant messaging and 0.3 percent liked email.
If you haven't launched your first SMS marketing campaign, maybe now would be a good team to learn a bit more :)
Read more about the study @ Mobile Marketer.
Mobile phone advertising is destined to become as critical to the marketing campaigns of small business owners as Internet marketing is today. With more than five in six households using at lease one mobile phone, and studies that indicate that mobile phone advertising can be up to five times more effective than online advertising, the possibilities are compelling.
Posted by: sms text messaging | 05/26/2010 at 09:42 PM