The Mobile Marketing Association just appointed a new President and CEO. mocoNews has the details:
In a statement, Stuart acknowledged the organization’s rebranding efforts: “My sense is that the need to evangelize the channel has changed to a need to educate brands and agencies on how to apply the reach and personal and powerful effectiveness of mobile for their brands.”
Stuart will be based in New York and will oversee the MMA’s global operations. He will focus on increasing marketing spend on mobile and supporting media, technology companies and carriers to develop and prosper from the mobile marketing ecosystem.
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