The always interesting ASYMCO blog has some great insights (with charts!) on the mobile phone industry. It's well known that Apple takes the lion's share of profits when it comes to mobile phones - but what about marketshare? More specifically, what can we learn by look at the past few years:
The violence with which new platforms have displaced incumbent mobile vendor fortunes continues to surprise.
- Nokia’s Symbian platform has gone from 47% share to 16% in three years
- Microsoft’s phone platforms have gone from 12% to 1%
- Other platforms have gone from 21% to zero
- Although far less dramatic, RIM’s decline from 17% to 12% is causing acute pain and anxiety
This while entrants have grown share in spectacular fashion:
- Android from zero to 48% (A two year period)
- iOS from 2% to 19%
- Bada from zero to 4% (two quarters only)
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