Mobile analytics provider Flurry just published a study that examines the rapdily growing mobile gaming market. How fast?
Last month, we published two posts about iOS and Android freemium game revenue. The first showed that, over the first half of 2011, game revenue in the App Store shifted dramatically from premium to freemium, with 65% of all revenue generated among the top 100 games now coming freemium games. In fact, at the time of writing this blog post, all of the top 5 titles in the App Store top grossing category were freemium games, and 22 of the top grossing 25 were games. The second post revealed that consumers spend an average of $14 per transaction when making in-app purchases in freemium games.
Today they're looking a bit deeper:
With in-app purchases in freemium games driving the bulk of revenue generation in the iOS and Android app economy, Flurry devotes this post to what consumers actually spend their real dollars on. With over a year’s worth of data, Flurry categorized over 57 million purchase transactions across a set of freemium iOS and Android games that averaged over 2 million daily active users.
And the results:
The chart shows that over two-thirds of all items purchased in iOS and Android freemium games are consumable, goods that users deplete. Measured another way, approximately half of all real dollars spent within all apps are for game items consumers don’t keep. Based on our data, the most popular virtual purchase, consumable or otherwise, is for “premium” in-game currency
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Next, durable items represent 30% of all in-app purchases in freemium games. From a game design standpoint, it's important to have a good selection of durable items in a game as it offers important variety to the consumer with respect to the core gameplay, such as erecting buildings in a city.
For the entire report, head over to Flurry's blog.
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