SMS Marketing Campaigns Lead 1 in 4 Consumers To Purchases

MarketingCharts has a good take on a recent study commissioned by Placecast:

Among consumers who have signed up for text alerts from retailers and merchants, 26% say that the information they received has led them to purchase the promoted product in the store, while 25% say they have purchased a different product from the store, according to [pdf] May 2012 survey results from Placecast.