Marketers are always looking for new tools to boost their efforts. With the unveiling of Google Glass, it's interesting to see what ideas people are coming up with to use it as a business or marketing tool. Is Google Glass a new tool for mobile marketing?
“Google Glass is the first piece of wearable computing tech that has a real shot at making it,” said Matt Karolian, social media strategist at Arnold Worldwide, Boston.
According to Mr. Karolian, Google Glass is a technology that marketers should watch for this year.
“It is going to be very interesting to watch how the public reacts to more and more people showing up in social situations wearing Glass,” Mr. Karolian said. “I predict much of the fear of the device being creepy and voyeuristic is going to dissipate.
“There is going to be increased pressure for marketers to be respectful,” he said. “If you run a bad banner ad, you will see lackluster results, while a bad Glass experience is literally in someone's face.
Since the product is only offered on a limited basis at the moment, a lot of marketers are jumping to be the first to use it creatively:
Many marketers and consumers want to get their hands on the sought-after device.
“Google Glass may not necessarily be a breakout success this year due to several limiting factors, including pricing, fashion implications and the learning curve around its usage,” Mr. Pietrzak said.
“However, it has created more buzz in the last few months than most tech products this year because it is truly breaking new ground and helping people re-imagine the role of technology in their lives,” he said.
“More than anything, it reinforces the hugely important role of mobile in our lives.”
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