If you’ve recently started a new business, you’ll well understand the problems entailed by such a major endeavor. Scant resources can hobble even the brightest, most ambitious startup – but it can also get the creative juices flowing and result in new ways of doing business that you may not have thought about.
One of the most crucial aspects of any business enterprise in 2014 is an effective mobile strategy. It needn’t swallow massive amounts of money, it just requires flexibility and creative thinking. If you are in the formative stages of building your business, try adopting some of the following tactics when approaching your text and mobile web marketing strategy:
Tactical Texting
The mobile audience is always on the go – and they always have their device with them. Offer people the opportunity to receive messages via SMS, and you provide them with the distraction they need when waiting in a long line or sitting alone in a restaurant. Coupons, promotions – anything that will make them engage with your brand and offer them something of value. Recent mShopper research indicates that mobile subscribers respond better to time-limited offers, so cap the availability of a special offer at 24 or 48 hours. Be sparing with your texts – having an opted-in list of text contacts is a privilege, not a right, so don’t bombard users with communiqués or they will simply opt out. Done right, a text campaign is one of the most rewarding, least expensive types of marketing there is.
Responsive Design
Responsive design is a useful tool for any small business that spreads it’s online presence across a variety of devices. It refers to the automated adjustment of websites according to which device they are being viewed on. Responsive design is fantastic for maximizing the user experience, and may well replace the old model of entirely different site designs for desktop, mobile and tablet. Look into whether it’s appropriate for your business.
Keep Your Ear to the Ground
It may seem like a distraction, but spending some allotted time each week looking at the latest trends in mobile habits can really pay dividends. This market is constantly evolving and adjusting. In 2012, for instance, only 17.5% of web traffic came from mobile devices. By the end of 2013, it was 28%, so you can see how taking your eye off the ball – or ignoring it completely – will translate into material losses for your company. Keep abreast of the latest developments and you can stay one step ahead of the competition.
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