There’s no shortage of money to be made via mobile marketing world, but for all the success stories, there are at least as many failures. The thing is, it’s mostly the same mistakes that get made over and over again. The other thing is, these mistakes are all easily avoided if you know what to look for. With that in mind, let’s take a look at the most common mobile marketing mistakes, and why they are so costly to businesses that make them. To lose money as quickly as possible, adhere to the following golden rules:
1) Don’t optimize your site for mobile users
If your site doesn’t render correctly for visitors on mobile devices, they will quickly move on to a competitor, leaving you to bid a tearful goodbye to your hard earned advertising budget.
2) Abuse consumer trust
With opt-in marketing based on permission, here’s your golden opportunity to throw the trust placed in your brand right back in the customer’s face. It’s a surefire way to lose them forever – and you’ll probably get a bad online review into the bargain. Everyone’s a loser!
3) Advertise in the wrong place
Despite evidence to the contrary, many companies still see radio and television as a good place to advertise their mobile apps. If you want to pour money down the drain, go ahead and buy TV ad space specifically to promote your app. We dare you.
4) Don’t identify your business in text messages
The most basic of basic mistakes, mobile marketers are prone to send bulk text messages that fail to clarify their brand name. If you want recipients to completely ignore your text, this is a good move.
5) Keep mobile and social media separate
If you fail to properly integrate your mobile marketing campaign and your social media strategy, you’re missing a trick. In the main, people use mobile devices to check emails and access social media. If you want to restrict the chances of your latest brand message reaching a wide audience, don’t advertise your opt in contact list on your social media pages, and don’t provide a link to your facebook page on your text messages. The fewer people you expose to your various platforms, the more money you’ll lose during your mobile marketing campaign.
6) Don’t follow up on initial mobile marketing tactics
It’s easy to blow a business-consumer relationship in the early stages by hitting them with a great introductory offer and then letting them slide out of view. They’ve signed up to your mobile list, taken advantage of your loss-leading deal, and disappeared into the sunset. It’s a really effective way of wasting money, so if that’s your thing, why not give it a go as part of your next mobile marketing campaign?
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