We’re two months into the New Year, and if you haven’t stepped up your game attracting new patrons, there’s no better time than right now. Whether your establishment is new in town or you’re simply looking to implement a few marketing changes, there’s a number of innovative promotional strategies that might just help fill your club’s dance floor in 2015. Check out four approaches for making your club the hottest ticket in town:
Learn What Customers Want
Find out what customers want from your business this year as a way of making your club more patron-friendly. Conduct a formal or informal survey and collect feedback; consider asking about food and drink menus, dance floor music choices, specials and promotions customers enjoyed in the previous year, general ambiance, restroom facilities, DJs, and anything else that could help narrow in on what event goers want. Use the information to make improvements to your establishment, and track how patrons respond.
Utilize Social Media
Start a social media campaign if you haven’t already, as various social networks are an ideal way to connect with the younger section of your target audience. Celebrated as the new word-of-mouth marketing option, spend a little time finding out which channels are most popular with your audience and create accounts. Add links in your profiles to print marketing materials and menus to help yourself establish a following, and use channels to promote events, create posts on special deals, and engage in personalized conversations with customers.
Take Advantage of Text Messaging
Use text messaging as another effective method of connecting with younger customers. Young people communicate via text message much more frequently than they do traditional mail or phone calls. As people use their mobile devices more than ever, they’re more likely to connect with businesses on the go. Choose a creative SMS platform to create a text message marketing campaign that invites customers to opt-in and receive special discounts and information about upcoming events and promotions.
Try Theme Nights
Introduce theme nights, such as a designated weekly ladies night where female club goers get in for free or can enjoy special drink discounts. A singles night is another option, or those that involve costumes, such as cat parties. Theme nights show the fun, playful side of your establishment, which will help keep customers coming back. And make sure to integrate your touch points, promoting all promotional ideas throughout your social media and mobile marketing channels.
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