The old saying, “Don’t put all your eggs in one basket” is true for a reason, and certainly extends to mobile marketing. It’s possible to reach consumers with one type of marketing effort, but an integrated marketing strategy is the best way to reach the greatest number of consumers. If already utilizing mobile and social media as part of marketing, you’ll definitely reach your target audience. If looking to maximize the impact of your marketing campaign, it’s best use the two channels together. Check out a few tips on how to accomplish this:
Popular Social Media Networks and Your Audience
To ensure you make the very most of your marketing campaign, you’ll want to learn which social media channels are most popular among your target demographic. This is achieved through informal conversations with those patronizing your business, as well as through formal customer service surveys regarding social networking behavior. You don’t want to waste time sharing content on channels infrequently used by your audience, so the more you know about what networks they enjoy, the better.
Social Media’s Networking Power
Once you know what channels are most popular with your audience, you’ll want to create accounts for your business and share on-point content that consumers find engaging. Don’t use social media exclusively for promotional purposes, as this turns leads and customers off. Instead, create a fun dialog between you and your audience. Add personality to your social media feeds and make them entertaining; and since most social media awareness is through word of mouth, you’ll do well to have one or more intriguing channels.
Texting and Sharing
Using social media and text message marketing correctly means one complements the other. Many businesses frequently use social media to obtain information about their customers, such as age, location, sex, and interests. Using such information to personalize marketing campaigns definitely helps your business stand out to customers, especially when sending promotional text messages containing exclusive coupons to a specific sample within your target demographic.
An integrated approach to your marketing campaign is one of the best ways to reach a larger audience, so determine which social media channels are most useful to your business needs and start creating engaging content consumers will love. Share information about special promotions and events via text message, and subsequently improve social media marketing efforts. While excellent advertising sources on their own, the impacts of social media and text marketing are compounded when used together.
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