Regulating the flow of traffic can be challenging of online businesses, especially when resources are slim. Here are six simple marketing tactics to improve the health and vitality of your online traffic. Additionally, the app tools used to achieve these results have been included.
Say cheese!
Instagram has a very successful order average at about $65. Leveraging this social media platform can be of great value if you learn to engage with your customers. There are different ways to go about this. Showcasing pictures of customers using the product is a great place to start, and lets your customers know you care about their business. User generated photos are great, so are behind the scenes photos that would otherwise not be seen by customers.
Be consistent with which hash tags you assign to different products or services. The result will build a larger Instagram following which in time can lead to more sales as users become more familiarized with your products.
Integrate Insatgram with your online store with the Instagration app. This tool easily connects with your online store and allows you to quickly moderate photos.
Reunite the cart
Studies show that almost 70% of all shopping carts are ditched before finishing checkout. That’s a lot of online dollars! One way to see to it that your carts don’t get permanently abandoned is by installing an email recovery system.
There are several ways to finalize the purchase using careful incentives. Try offering a special discount or free shipping. This may also be a relevant opportunity to offer alternative sale items.
A great app to help sort out this mess is Abandon Aid, which allows you to send automated emails to a customers who have abandoned their shopping cart.
Upsell magic
One of the easiest ways to increase your sales is by offering current customers an upgrade to a previously purchased product, or a better version of a product they are considering to purchase. It’s possible you may educate your buyer about alternatives they didn’t know where available.
Be sure that the upgrade is relevant to the product being considered. Clearly outline the difference between the two so your customer can plainly see why the cost is worth the upgraded product. Also, be sensitive to the amount of money a customer is willing to spend on a product. The upgrade should first be useful to the customer and as a result cost more money. Do not try to sell extraneous cost to a customer looking for a bargain.
Check out the Product Upsell app, which gives you the ability to offer different products at checkout depending on the contents of a shopping cart. It also allows you to follow up with that customer later, and run special discounted promotions.
Wishlist wonders
A healthy way to keep your traffic up is to send out reminder emails with wishlist items and short stock notifications. This tactic is closely related to the abandoned a purchase.
This is a great opportunity to let customers know when an item they have added to their wishlist is running low in quantity, or if the item has come back into stock. It may be the final push a customer needs to make the online purchase.
Wishlist + Reminder is an easy to use app that allows you to automate these wishlist emails and updates with a totally customizable interface.
Social proof
Adding product reviews can improve ecommerce conversion by 14%-76%. These small snippets from other customers allow a greater conversation to take place about the product. This conversation is critical in establishing a stronger trust between you and your clients, and also builds a more robust SEO network for your website.
Check out Product Review, a free app that allows customers to easily review products in your store. It’s customizable and includes theme-adaptive design.
You’ve got mail!
Email is still the reigning champion of niche online marketing. If done correctly, email has an ROI of around 4,300%. People love getting special ads, coupons and discounts through email and redeeming them for online purchases.
Make your email subscriber button more visible on your website. Make sure there are buttons that lead back to it from every social media channel. Ensure the process is easy for users to achieve in a few minutes. The smoother the process, the more likely they will subscribe.
For great results try Email Pirate, a fully customizable opt-in window that pops up asking customers to subscribe to your emails. Just down load the list and upload it to your email client.
Try incorporating all of these marketing tactics to your online store and monitor the results. After a few weeks, note which tactics are working the best, and try making adjustments to the others. It’s worth the effort today to build more profitable traffic for the future.
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