Wondering why your app isn’t capturing consumer attention like it should?
It doesn’t take much effort to delete an app, which any consumer will do should said app not function properly or prove difficult to use. Rather than annoying the majority of your audience with an ill-fated app, take the necessary steps to put it in working order.
Here’s a look at what goes into creating a successful app, as well as a tip or two for getting yours off the proverbial ground:
Affordability
Is your app free? Or at least extremely affordable? There are plenty of ways to make money off free apps (Instagram, anyone?), with those costing $2 or less also proving attractive to potential users.
Usefulness
Does the app enhance the lives of its users in some essential way? Does it provide a practical purpose? If your app doesn’t fulfill a key role in users’ lives, then it better be very, very entertaining, such as the now-classic Angry Birds.
Usability
How easy is your app to use? Is it simple to navigate and understand? An App’s Usability is key to growing downloads and maintaining engagement.
Advertising
What kind of reach does your app boast? Showcasing your product across social media platforms such as Facebook, Twitter, Tumblr, and Pinterest, as well as the company blog, is a good start, especially since these sites allow you to discuss matters related to the app and otherwise engage your audience. The more you engage and appear truly interested in users’ opinions, the more buzz your app will generate.
Multi-Channel Capacity
Think about your app’s channel capacity as well. Evernote is a fantastic example of a multi-channel app, as it’s available no matter where you are or what the online situation.
Defining the Market
Defining your exact market also helps your app get the recognition it needs for success. Is your target audience kids? Young professionals? Teenagers? Seniors?
Incentives and Rewards
What’s your app like in terms of incentives and rewards? Dropbox, for example, gives additional free space to consumers when they encourage their friends to join; the friends enjoy extra space as well. Rewards such as coupons, points, and virtual goals also help considerably when trying to pique consumer interest in your app.
Tips and Tricks
Additional options for monetization include thinking about what upgrades you can implement, as well as how your app performs in terms of scalability. SMS marketing is another great way to generate interest in your app, as it’s easy to use and capable of reaching a mass audience in mere minutes. SMS offers a way to introduce your app with a free trial period. Additionally, you can ask customers to share a short referral code with friends in exchange for discounts on future purchases.
Give your app the attention it deserves, and see if customers don’t give it the attention you want in turn.
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