Mobile marketing is the perfect partner for community theater groups looking to promote shows and recruit staff and volunteers. Low cost, simple to set up, and incredibly effective, you can add even more impact to your mobile outreach by adding MMS (Multimedia Messaging Service) to your mobile marketing strategy.
MMS marketing campaigns take all the existing benefits of SMS marketing and add striking visual to the mix. MMS allows you to send eye-grabbing graphics, splashes of color, photos and videos too.
While text message marketing is great for short and quick communication, like rehearsal reminders, MMS allows you to take the customer experience to another level – great for creating eye-catching invites to shows and events.
Here are a few MMS marketing tricks that can help you promote your theater group.
Keep audiences updated
Got a show or fundraising event coming up? Show off sneaky peaks of scenery and rehearsals and event reminders to keep your audience in the loop. As well as the addition of video and images, MMS also gives you the advantage of expanded character limits. While standard text messages are limited to 140 characters, MMS allows you to include extended content and text, so you can share all the essential info to promote your theater’s latest news.
Discounts via MMS
Major especially restaurants, already use MMS discounts to attract more customers. Sending a text that offers a discount to recipients alongside an image of a tasty meal or dessert works to entice in more diners, and you can do the same with your special offer and discount texts. Provide a call to action as well as a specific date when the offer is valid to encourage potential patrons to take the initiative and book those tickets.
Encourage feedback with MMS
MMS marketing campaigns can enhance audience engagement over and above regular SMS contact. Make the most of the visual and interactive capabilities of MMS communication and use it to gain valuable feedback at the same time as raising awareness of your theater. You can have some fun with poll and votes via MMS, asking people what name they prefer for an upcoming show, or for ideas for unusual venues. Or use the technique in-house to get quick feedback from cast, crew and volunteers about things light lighting set ups, costumes and more.
MMS competitions
One of the great things about MMS marketing campaigns is that they’re a two-way street. They make it easy for you to reach out to a large audience, and make it just as easy for that audience to reach you. Make the most of this aspect of MMS and encourage your subscribers to send you photos, images and videos of their own. Whether it’s inviting audition videos, photos of their own favorite theater shows or ideas for set design, it’s a great way to get people involved and feel part of your community theater and its activities.
