Looking to increase the footfall at your next event? Whether it’s a conference, exhibition opening, concert or nightclub event, SMS marketing should be part of your planning kit. Text message marketing makes it easy and affordable to reach out to large numbers of people via mobile - and for recipients to share texts and spread the word on your behalf.
Here are three ways SMS marketing can make event planning easier and more effective.
Get People Talking
SMS is a great way to spread the word about what you have planned for your upcoming event. Have a special guest in attendance? Or want everyone to know the delicious menu you have planned? Mass texting is a fast and easy way to get in touch with all of your mobile subscribers with the latest event updates and announcements, building excitement in the lead up to the big day. It’s also a useful way to send subscribers a reminder a day or two before the event - this can help to increase the last-minute number of sign-ups and decrease the number of no-shows.
RSVPs
Allow mobile subscribers and invited guests to pre-register for your event via their cell phones. This simplifies the whole process:
- It makes it easy for you to keep track of who’s coming and who’s not
- It’s a quick and convenient for your guests to RSVP, making them more likely to register
- You can then use mass texting to send them important updates and personalise the experience for them
- It also makes it easy to keep tabs on who registered but then decided not to attend, helping you identify areas that you might need to improve to increase attendance next time
Post-Event Feedback
You can put SMS marketing to use to help you plan even better events in future. The two-way nature of text communication makes it ideal for collecting feedback from your guests after the event. Guests are more likely to respond to a simple text poll, question or survey via the convenience and speed of mobile than they are online or via mail. Whether you choose a short poll, survey, ask guests to simply rate the event or send any feedback they like, you’ll gather valuable information. It’s one of the quickest ways to find out what worked and what didn’t, what guests loved about your event and the areas that need improvement. Use the info you’ve gathered to improve future events, planning and communication.
