FamilyFirst Alerts is one of the leading providers of text message notification services to schools across the country - and they recently upgraded their platform to work off of TellMyCell. While our focus here is SMS-based mobile marketing, we want to share an important news story that shows just how pervasive texting has become.
According to a survey by Becta over two-thirds of parents would like to be kept up-to-date about their child’s progress though text messages and email – as this would give them a more frequent overview of their little ones development.
Due to the busy working lives of many parents the request to communicate with schools in this way is influenced by the way people can find out their bank balance, as many find it more convenient to receive information via txt or email.
Seventy-four per cent of parents said they monitor their bank balance online or on the phone at least once a month whereas only 15 per cent of parents surveyed were informed of their child’s progress once a month – a shocking 85 per cent say they are updated four times a year or less.
What's even more interesting is when this news story was published - September 2008. Since then a couple million more moms have gotten iPhones. The time for your school district to deploy a text messaging system, for information, or for emergency alerts, is now. Visit FamilyFirst Alerts to learn more.
